Patrick West

digital marketing strategy, insights & technology integration.

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how I approach marketing

Today the customer journey runs almost in parallel with the brand journey allowing for engagement over time to create a meaningful and valuable exchange. Leveraging metrics to gain insight into the relationships falls into three categories: Vanity, Actionable & Meaningful all helping unfold a higher level of quality in the relationship between the customer and brand. I create the points at which they intersect and touch along the way to bring maximized value to the relationship.

I help lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies that complement and enhance their goals for long term growth.

Bringing over 13 years of management, business, sales and marketing experience to help fold existing and emerging technologies with creative excellence to produce results for client programs. As an engineer by training, a creative at heart with a fine tuned business acumen, I blend these core strengths to cultivate client programs in digital marketing and strategy, marketing analytics, social media marketing & strategy, media production, website design & development, iOS/Android applications, CRM and automated sales solutions.

Expertise Include -- Social Strategy & Campaigns, Listening Programs, Partner Marketing, Product Marketing, Marketing Automation, Community Development & Management, Content Development, Content Distribution, Content Curating, Social CRM, Salesforce.com, Pardot, Hubspot, Marketo, Tableau, Measurement & Analytics, Business Intelligence & Dashboards, Big Data, Adobe Marketing Cloud, Email Marketing Campaigns, SEM, SEO (organic and paid), PPC, E-commerce Development, Analysis & Optimization, Mobile Application Development, iOS/Android Application Development, ROI Analysis, Customer Loyalty Programs and Analysis, Adword Optimization Algorithm Deployment.

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