Patrick West

marketing strategy, insights & technology integration.

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how I approach marketing

Today the customer journey runs in parallel with the brand journey allowing for engagement over time to create a meaningful and valuable exchange. I create the points at which they intersect and touch along the way to bring maximized value to the relationship. I help lead brands in merging the virtual world with the physical world, supporting them on how to create and implement robust digital and traditional strategies that complement and enhance their goals for long term growth.

Bringing over 15 years of management, business, sales and marketing experience to help fold existing and emerging technologies with creative excellence to produce results for client programs. As an engineer by training, a creative at heart with a fine tuned business acumen, I blend these core strengths to cultivate client programs in marketing and strategy, analytics, social media marketing & strategy, production, website design & development, iOS/Android applications, CRM and automated sales solutions.

Expertise Include – Integrated Marketing, Social Strategy & Campaigns, Listening Programs, Partner Marketing, Product Marketing, Marketing Automation, Community Development & Management, Content Development, Curation & Distribution, CRM, Salesforce.com, Pardot, Hubspot, Marketo, Tableau, Adobe Experience Manager, Software Development, Measurement & Analytics, Business Intelligence & Dashboards, Big Data, Email Marketing Campaigns, SEM, SEO (organic and paid), PPC, E-commerce Development, Analysis & Optimization, Mobile Application Development, iOS/Android Application Development, ROI Analysis, Customer Loyalty Programs and Analysis, Adword Optimization Algorithm Deployment.

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